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The behavioural outcomes of an engaged consumer are what links CE to profits. From this point of view, "CE is the best measure of current and future performance; an engaged relationship is probably the only guarantee for a return on your organization's or your clients' objectives."
The customer franchise is, to all practical intents, the external alter ego of the brand, and hence can be seen as the mirror image of the brand franchise. The brand is how the producer typically sees the (internal) investment. The customer franchise is the outcome of that internal investment; the counterbalancing entry with the customers.
These customer satisfaction methodologies have not been independently audited by the Marketing Accountability Standards Board according to MMAP (Marketing Metric Audit Protocol). There are many operational strategies for improving customer satisfaction but at the most fundamental level you need to understand customer expectations.
The ORS focuses on what has happened for the client between sessions and provides an early warning system for clients at risk of a negative outcome. [7] The results are discussed in a transparent manner to promote collaboration between the client and therapist in planning the next step, especially when there has been no progress. [8]
[3] As brands are competing in a highly globalized market, brand awareness is a key indicator of a brand's competitive market performance. [4] Given the importance of brand awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to measure brand awareness and other measures of brand health.
For US government service contracts, the use of SOWs remains strong, although statements of objectives (SOOs) and performance work statements (PWSs) have become increasingly popular due to their emphasis on performance-based concepts such as desired service outcomes and performance standards. SOWs are typically used when the task is well-known ...
Image source: The Motley Fool. Unum Group (NYSE: UNM) Q4 2024 Earnings Call Feb 05, 2025, 8:00 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...
The practice of reputation management raises many ethical questions. [ 44 ] [ 48 ] It is widely disagreed upon where the line for disclosure, astroturfing, and censorship should be drawn. Firms have been known to hire staff to pose as bloggers on third-party sites without disclosing they were paid, and some have been criticized for asking ...