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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Specialized dashboards may track all corporate functions. Examples include human resources, recruiting, sales, operations, security, information technology, project management, customer relationship management, digital marketing and many more departmental dashboards. For a smaller organization like a startup a compact startup scorecard ...
At the time, this was the largest acquisition by Salesforce (a leader in the CRM field) since its foundation. [6] It was later surpassed by Salesforce's acquisition of Slack. [7] The company's founders, Christian Chabot, Pat Hanrahan and Chris Stolte, were researchers at the Department of Computer Science at Stanford University. [8]
Salesforce was founded on March 8, 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software-as-a-service (SaaS) company. [6] [7] [8] The first prototype of Salesforce was launched in November 1999. [8]
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
LoadRunner is a software testing tool from OpenText.It is used to test applications, measuring system behavior and performance under load.. LoadRunner can simulate millions of users concurrently using application software, recording and later analyzing the performance of key components of the application whilst under load.