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For decades the official greeter and host of the fair was Don Diego, a smiling caballero portrayed by Spanish actor Tom Hernández from 1947 until his death in 1984. The character was based on a real person, Don Diego Alvarado, whose family had a large land grant in the Del Mar area during the late 1800s; Alvarado was known for his grand parties and was regarded as the local symbol of a ...
Price and several friends invested $2.5 million to establish Price Club. The first Price Club location opened on July 12, 1976, [2] in San Diego, at the former site of a manufacturing building previously owned by Howard Hughes. [3] [4] The original Price Club location is now a Costco
Costco membership card from Iceland. Costco's earliest predecessor, Price Club, opened its first store on July 12, 1976, on Morena Boulevard in San Diego, California.It was founded three months earlier by Sol Price and his son, Robert, following a dispute with the new owners of FedMart, Price's previous membership-only discount store. [16]
In the late 1980s, Price donated $2 million to the construction of a new student center on the campus of University of California, San Diego. [8] Named for Price, Price Center, which houses the main student bookstore, food court, movie theater, ballrooms, and meeting rooms, opened on April 21, 1989.
It hosts the annual San Diego County Fair. The venue sits on a 370-acre (1.5 km 2 ) property along the Pacific Ocean coastline. It includes the Del Mar Racetrack, built in 1936 by the Del Mar Thoroughbred Club, with founding member Bing Crosby providing leadership.
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The California Pacific International Exposition was a world's fair held in San Diego's Balboa Park in 1935 and 1936. One of the largest expositions of its kind, it was held on 1,400 acres (570 ha) of land, and cost $20 million. The fair attracted some 3.75 million visitors during its two-year run. [1]
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