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Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [ 1 ] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Textlocal Ltd was formed in September 2005 as a provider of bulk SMS for businesses. In 2011, Txtlocal Ltd rebranded to become Textlocal, with a new website and branding. In 2012, Textlocal launched a new iteration of their Messenger platform, Messenger 2.0.
Brevo, formerly Sendinblue, is a SaaS solution for relationship marketing. [1] The company was founded in 2012 [2] by Armand Thiberge, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.
The company was founded in 2013 by Andrew Bialecki and Ed Hallen. [9] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies. [8]In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]
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