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  2. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    In other words it can be defined as follows: The marketing of sports events and teams is the marketing strategy which is designed or developed for a “live” activity, which has a specific theme. Mostly this kind of strategy is used as a way to promote, display or exhibit different things, such as a sports team, a sport association among others.

  3. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy.

  4. Trade Development Authority of Pakistan - Wikipedia

    en.wikipedia.org/wiki/Trade_Development...

    In 2011, Pakistan's exports of stones, marble, granites to China doubled due to effective marketing strategies developed by TDAP. [4]On a regular basis, TDAP facilitates and encourages Pakistani business community to exhibit their products at all major trade shows in Pakistan including at Karachi Expo Centre and Lahore Expo Center.

  5. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Brand extension can also be done through marketing strategies such as guerrilla marketing, where brands can promote their goods or services through unconventional means such as emotional connections to the brand by tackling social problems/dilemmas. These emotional connections are generally done through social experiments where brands express ...

  6. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.