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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    They do not contain any specific details and have fewer word counts (1–2 words). They get high search traffic but have a lower conversion rate. For example: "Buy shoes" is a short tail keyword. Long-tail keywords — conversion rate is between 70 and 80%. They contain more specific details and have longer word counts (2–5 words).

  3. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Step 4: Evaluate Your SEO Strategy. Traffic from search is essential for driving organic traffic. You can conduct a thorough SEO audit by analyzing the following:

  4. Word problem - Wikipedia

    en.wikipedia.org/wiki/Word_problem

    Word problem (mathematics education), a type of textbook exercise or exam question to have students apply abstract mathematical concepts to real-world situations; Word problem (mathematics), a decision problem for algebraic identities in mathematics and computer science; Word problem for groups, the problem of recognizing the identity element ...

  5. Word problem (mathematics education) - Wikipedia

    en.wikipedia.org/wiki/Word_problem_(mathematics...

    Word problem from the Līlāvatī (12th century), with its English translation and solution. In science education, a word problem is a mathematical exercise (such as in a textbook, worksheet, or exam) where significant background information on the problem is presented in ordinary language rather than in mathematical notation.

  6. Ranking (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Ranking_(information...

    Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.

  7. Word problem (mathematics) - Wikipedia

    en.wikipedia.org/wiki/Word_problem_(mathematics)

    In computational mathematics, a word problem is the problem of deciding whether two given expressions are equivalent with respect to a set of rewriting identities. A prototypical example is the word problem for groups , but there are many other instances as well.

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  9. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200).