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Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
A flat-panel display (FPD) computer monitor A cathode-ray tube (CRT) computer monitor. A computer monitor is an output device that displays information in pictorial or textual form. A discrete monitor comprises a visual display, support electronics, power supply, housing, electrical connectors, and external user controls.
A monitor mount placed at the appropriate height, distance and angle can help “prevent possible health effects such as excessive fatigue, eye strain, and neck and back pain.” [2] Monitor mounts are especially important for anyone using a standing or walking desk because of the dynamic height and stability requirements for those applications.
AOC Porsche Design 27" monitor. Admiral Overseas Corporation (AOC) was founded in Chicago, Illinois, by Ross Siragusa as the Asian arm of his Admiral Corporation, and later established in Taiwan in 1967 as the first manufacturer of colour televisions for export. In 1978, Admiral Overseas Corporation was renamed AOC International.
Serviceable obtainable market (SOM), share of market, or Target Market, is the percentage of SAM which is realistically reached. [ 2 ] For example, the total UK consumer expenditure on food in 2014, which is the total addressable market of food, was £198 billion (including catering, alcoholic drinks, non-alcoholic drinks and other foods). [ 3 ]
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...