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South Africa accounts for 34% of Africa's formal beer market and is expected to grow by 8–10% annually over the next five years. Beer consumption in the country was pegged at 60 litres per capita in 2012, greater than the 14.6-litre African average and the global average of 22 litres.
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa [citation needed], [1] based on the fact that it is 100% grown and produced in the country. [citation needed]
Beer (known as pombe in Swahili) is an integral part of Tanzanian society, and local brands hold a strong sense of national pride and economic value. Tanzania is the sixth-largest per-capita consumer of beer in Africa. [3] Over 90% of beer consumption is of homemade-style brews; however the most recognizable bottled brands include: [4]
The lager has 5% ABV with a unique light hops taste, advertised as "somewhat dry, somewhat bitter, never sweet" and as "the beer that stood the test of time". South African Breweries is a major supporter of South African sport, and Castle Lager is the official sponsor of the South African cricket and soccer teams.
It won "best beer on show" at the 2011, 2012 and 2014 Cape Town Festival of Beer and the 2014 Johannesburg Festival of Beer and was the winner of the 2014 SAB Craft Brewer Championship. [1] [2] The First Light Golden Ale is named so because the eastern-facing slopes of Devils Peak are among the first to see the morning sunlight in Cape Town. [3]
It is the best-selling beer in South Africa, where it has an alcohol content of 5.5% , and in the United Kingdom, with an alcohol content of 4%. Carling Black Label Ice , or "Black Ice", is a strong, low-priced ice beer sold in Canada with an alcohol content of 6.1%; sold as Molson Ice in the United States using a variation of the Black Label ...
Beer has been brewed by Armenians since ancient times. One of the first confirmed written evidences of ancient beer production is Xenophon's reference to "wine made from barley" in one of the ancient Armenia villages, as described in his 5th century B.C. work Anabasis: "There were stores within of wheat and barley and vegetables, and wine made from barley in great big bowls; the grains of ...
In South Africa, Black Label began to take on a different tone with the anti-apartheid movement. This was partly due to the fact that, at 5.5%, it had more alcohol than the other brands of beer that generally had 5.0%, as noted in the popular advertising catch phrase "only hard working students deserve an extra 0.5 percent".