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Family patriarch Simon Lazarus (1808–1877) opened a one-room men's clothing store in downtown Columbus in 1851. By 1870, with improvements to the industry in the mass manufacture of men's uniforms for the Civil War, the family business expanded to include ready-made men's civilian clothing, and eventually, a complete line of merchandise. [2]
Eucerin Patent, 1902 In 1911, Oscar Troplowitz , who took over the Beiersdorf company from its founder Paul C. Beiersdorf in 1890, bought the patent and a few years later the first Eucerin products (iodine creme, loose powder) were introduced on the German market.
This was the origin of the Eucerin brand. Nivea comes from the Latin adjective niveus, nivea, niveum, meaning "snow-white". [3] In the 1930s, Beiersdorf produced various products such as tanning oil, shaving cream, shampoo, facial cleanser, and toners. During World War II, the trademark "NIVEA" was expropriated in many countries.