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Action Man was a line of action figures produced by Hasbro from 1993 to 2006 and again in 2009.. The line began as a relaunch of the original Palitoy action figure range and eventually grew to become a multimedia franchise consisting of toys, books, video games, two television programs, animated films, and a comic book published by Panini Comics.
Action Man is an action figure launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro's American "movable fighting man", G.I. Joe. Action Man was originally produced and sold in the United Kingdom and Australia by Palitoy Ltd of Coalville , Leicestershire from 1966 until 1984.
Palitoy was a British toy company. It manufactured some of the most popular toys in Britain, some original items and others under licence. Its products included Action Man, Action Girl, Action Force, Tiny Tears, Pippa, Tressy, Mainline Model Railways, Merlin, Star Wars figures, Play-Doh and the Care Bears.
The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
The Action Man character was again rebooted by IDW Publishing in 2016 for a four-issue limited comic book series set within the Hasbro Comic Book Universe. [2] In this series, 'Action Man' is a title held by the lead agent in the secret British intelligence operation, the Action Man Programme, with Agent Ian Noble as the current Action Man.
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