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Advertising to children and teenagers is a large business with $3.2 billion dedicated to nondigital forms and $900 million allotted to digital advertising in the United States in 2018. [10] This budget has been predicted to increase in value in the coming years. [11]
In the 1980s and 1990s, her designs were used on school-supply products such as lunchboxes and Trapper Keepers and for other products such as toys and stickers. [10] [9] Her designs were popular among elementary and middle school-aged girls. [11] In 2011, they were used for a colorful line of clothing. [11]
That year, the company received its first million-dollar order from Spencer Gifts. [4] The company only produced stickers at first, featuring Frank's original characters and designs. [2] All of Frank's designs through 1989 were colored with an airbrush technique, the process taking between nine and thirty-six hours to complete. According to a ...
The stickers violated Options for Learning policy requiring parental consent, and the employee who used them was fired, Pulver said. The school will arrange for an independent investigation, he said.
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