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  2. 20 small business ideas - AOL

    www.aol.com/finance/20-small-business-ideas...

    The best small business ideas that are cheap to start require little or no training because you already have expertise in the field or industry. Online businesses are typically the most affordable ...

  3. 10 Best Small-Business Ideas With Low Overhead Costs - AOL

    www.aol.com/finance/10-best-small-business-ideas...

    At-Home Bookkeeper. Average at-home bookkeeper pay: $28/hour, or about $58,536 per year If you're proficient at bookkeeping, you have the skills to start a successful business without ever leaving ...

  4. 22 small business tips for success in 2025 from entrepreneurs

    www.aol.com/22-small-business-tips-success...

    The entrepreneurial spirit is alive and well, with 41% of Americans planning to start their own businesses by the end of 2025, according to 2024 Shopify data. This trend is even more pronounced ...

  5. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Small businesses can be "cost focused" not "cost leaders" if they enjoy any advantages conducive to low costs. For example, a local restaurant in a low rent location can attract price-sensitive customers if it offers a limited menu, rapid table turnover and employs staff on minimum wage.

  6. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    The information can be used as evidence of a pre-existing business relationship for marketing purposes, such as do not call lists. Customers tend to notice price increases and react negatively. Rebates offer retailers the benefit of giving customers a temporary discount on an item, to stimulate sales, while allowing it to maintain its current ...

  7. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    In other words, prices like $45 and $42 force consumers to pay more attention to the right digits (the 2 and 5) to determine the discount received. This effect also "implies that consumers will perceive larger discounts for prices with small right digit endings, than for large right digit endings. [6]

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