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Fremont Canning Company, owned and operated by Dan Gerber, was looking for a baby face for its new baby food campaign, which was to start in the later part of 1928. [2] To find a baby face that it believed would best represent the new baby food, the Fremont Canning Company conducted a contest in the summer of 1928. [3]
In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
Gerber Products Company is an American purveyor of baby food and baby products headquartered in Fremont, Michigan. Gerber Products Company is a subsidiary of Nestlé . Other Gerber products include breastfeeding pumps and other supplies, baby bottles and nipples, and health care products including tooth and gum cleanser and vitamin drops.
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The original "Gerber Baby" was Ann Turner Cook in 1928: A charcoal sketch of her face at 5 months old became the company's iconic image. Cook went on to become a teacher and a novelist, and died ...