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The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
The book describes the business strategy of The Lego Group in the late 1990s and early 2000s. At that time, the company reformed said strategy, avoiding a near bankruptcy and becoming one of the most profitable companies in the toy industry of that period.
Lego Samsonite license agreement ends; Lego USA established in Brookfield, Connecticut. 1973: Lego USA moves to its present-day location in Enfield, Connecticut. All Lego products are placed under one logo, a red square with the word, Lego, in white bordered by black and yellow. Lego first sells toys to Hungary. Lego Portugal is established.
Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
In the 1950s, the LEGO Group made its first moves into foreign markets. The early focus was on the Nordic countries. Licensed production started in Norway in 1953 in partnership with Svein Strømberg, Oslo, under the corporate name Norske LEGIO A/S. In 1954, Godtfred Kirk Christiansen became the junior managing director of the Lego Group.
By April 2020, Universal Pictures established a five-year deal for exclusive rights for the production of further Lego films with The Lego Group; the four existing Lego films made by Warner Bros. (The Lego Movie, The Lego Movie 2: The Second Part, The Lego Batman Movie, and The Lego Ninjago Movie) would stay with that studio. This move allows ...
Kirkbi A/S (Kirkbi) is a Danish investment management company headquartered in Billund, Denmark that serves as a family office to manage the fortune of the Kristiansen family, the current owners of The Lego Group. It owns 75% of The Lego Group, 47.5% of Merlin Entertainments and BrainPop.
Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group.