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The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. Tropicana reignited a 15-year feud with customers over its packaging design ...
While Tropicana says it suggested a lower price point for the new design — 46 ounces for $3.99, versus the old 52 ounces for $4.69 — not all retailers have changed the price alongside the product.
Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe. Over the summer, it rolled out a ...
CSX pulling the Tropicana Juice Train across the Manatee River Bridge in Bradenton, Florida, in 2018. Tropicana purchased one million dollars worth of refrigerated trucks to deliver Pure Premium in the mid to late fifties. [5] Soon, 2,000 dairies delivered Pure Premium orange juice to the doorsteps of consumers each morning. [5]
Tropicana Products was founded in 1947 in Bradenton, Florida by Anthony T. Rossi, an Italian immigrant, growing from 50 employees to over 3,000 in 2003. [1] [2] Early distribution of fresh orange juice was by way of hand-delivered juice jars to nearby homes, but demand grew, especially in New York City.
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Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t happy about it.
The main brands distributed under this division include Pepsi, Mountain Dew, Gatorade, 7 Up (outside the U.S.), Tropicana Pure Premium orange juice, Starry, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, and Izze. Aquafina, the company's bottled water brand, is also marketed and licensed through North America Beverages. [52]