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In urban planning and design, blue space (or blue infrastructure) comprises areas dominated by surface waterbodies or watercourses. In conjunction with greenspace ( parks , gardens , etc. specifically: urban open space ), it may help in reducing the risks of heat-related illness from high urban temperatures ( urban heat island ). [ 1 ]
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
Urban green spaces have been shown to have wide-reaching positive impact on the health of individuals and communities near said green space. [3] Urban greening policies are important for revitalizing communities, reducing financial burdens on healthcare and increasing quality of life. By promoting the development of parks, green roofs, and ...
We took the $16 million of spending on them and doubled down on our digital national retailer business. We finally had enough marketing where we could shine a light on our biggest, what we call ...
New York City's famous "I Love New York" logo Kilgore city's Wordmark showing big and small cities alike benefit from Branding. Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities ...
Bluewashing (a word with similar connotations to "whitewash" and "greenwash") is a term used to describe deceptive marketing that overstates a company's commitment to responsible social practices. [1] It can be used interchangeably with the term greenwashing but has a greater focus on economic and community factors. [2]