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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Dan Gordon Wieden (/ ˈ w aɪ d ən /; March 6, 1945 – September 30, 2022) was an American advertising executive who co-founded ad firm Wieden+Kennedy. A native of Oregon, he coined the Nike tagline "Just Do It." [1]
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring women’s apparel.
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Nike releases new ad after Team USA’s gold medal win. Team USA cruised to a dominant 90-75 win over Japan to claim a gold medal at the Tokyo Olympics on Sunday night, ...
Nate Bargatze wants you to know he loves fast food, in every sense of the phrase. The comedian, 45, lives for the genre of delicious cuisine provided by places like Dairy Queen and McDonald's, and ...
GOAT was founded by Eddy Lu and Daishin Sugano in July 2015. [1] The idea for the platform was inspired by a purchase of sneakers by Sugano which turned out to be fake. Lu and Sugano launched GOAT as an online sneaker platform that would authenticate purchases to ensure no counterfeit shoes were sold. [2]