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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
One popular method for improving rankings is to increase the perceived importance of a document through complex linking schemes. Google's PageRank and other search ranking algorithms have been subjected to such manipulation. TrustRank seeks to combat spam by filtering the web based upon reliability.
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.
Businesses based outside city physical limits showed a significant increase in ranking in the Google Local Pack; A more restrictive filter is in place. Before the update, Google filtered listings linking to the same website and using the same phone number. After the update, listings get filtered if they have the same address and same categories ...
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In February 2012, Google announced that they made 40 changes to their search algorithm, including one codenamed "Venice" which Google states will improve local search results by "relying more on the ranking of (Google's) main search results as a signal", [9] meaning local search will now rely more on organic SERPs (Search Engine Result Pages).
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