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GMMB was founded in 1983. [9] In 2002, Omnicom, the second-largest advertising agency in the world, [10] purchased GMMB [11] Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards. [12]
Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
Fenton Communications is a public relations firm that was founded by David Fenton in 1982. They describe themselves as the "largest public interest communications firm in the country", [1] and maintain offices in Washington, DC, Los Angeles, San Francisco, and New York City.
The R&R in the name stands for Rogich and Rogich, the founders of the agency. [3] The firm offered advertising, marketing, and government affairs even in its earliest iteration. Rogich is known to have handled numerous aspects of political campaigns including speechwriting, advertising, and direct mail. In a single election year, he reportedly ...
Octagon was founded as Advantage International by former executives of the tennis marketing agency ProServ on April 1, 1983. Advantage was headquartered in Washington, D.C. It has been owned by Interpublic since 1997 and has operated under the Octagon brand name since 1999.
The Association of National Advertisers (ANA) [2] [3] [4] represents the marketing community in the United States. [5] Its headquarters is in New York City and it has another office in Washington, D.C. [6] ANA's membership include over 600 companies [7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
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