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Aesop has a minimalist approach to branding, with their logo being a simple transcription of the brand's name in Optima font. Their brand image is described by social entrepreneur and writer Tony Kearney as the key behind its success who credits Aesop with having crafted one of the most beautiful brand programs in existence. [27]
Tony Smith, Free Ride, 1962, 6'8 × 6'8 × 6'8, Museum of Modern Art (New York City). Minimalism describes movements in various forms of art and design, especially Visual art and music, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts.
In visual arts, music and other media, minimalism is an art movement that began in the post-war era in Western art. The movement is often interpreted as a reaction to abstract expressionism and modernism; it anticipated contemporary post-minimal art practices, which extend or reflect on minimalism's original objectives. [1]
Postminimalist visual art uses minimalism either as a conceptual art aesthetic or a generative art practice. Like Fluxus, Postminimalism is more of an artistic tendency than a particular style, but in general, postminimalist artworks often use everyday objects, simple materials, and sometimes take on a pure formalist aesthetics or post-conceptual approaches.
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Cottage gardens typify the cottagecore aesthetic. Cottagecore (sometimes referred to as countrycore or farmcore ) [ 1 ] [ 2 ] is an aesthetic idealising rural life. Originally based on a rural European life, [ 3 ] it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. [ 4 ]