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The injector blade was the first to depart from the rectangular dimensions shared by the wedge, standard single-edge, and double-edge blades. The injector, itself, was also the first device intended to reduce the risk of injury from handling blades. The Gillette blade dispenser released in 1947 had the same purpose. [12]
Gillette Sensor debuted in 1990, [99] and was designed by Dieter Rams. [100] It was the first razor to have spring-loaded blades. Gillette claimed the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave. [101]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. [1]
King Camp Gillette (1855-1932), U.S. – Double-edge safety razor and blade Hans Wilhelm Geiger (1882–1945), Germany – Geiger counter Andrey Geim (born 1958), Russia/United Kingdom – graphene
Gillette obtained a trademark registration (0056921) for his portrait and signature on the packaging. Production began in 1903, when he sold a total of 51 razors and 168 blades. [12] The second year, he sold 90,884 razors and 123,648 blades, [12] thanks in part to Gillette's low prices, automated manufacturing techniques, and good advertising ...