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In 1981, United Video Satellite Group launched the first EPG service in North America, a cable channel known simply as The Electronic Program Guide.It allowed cable systems in the United States and Canada to provide on-screen listings to their subscribers 24 hours a day (displaying programming information up to 90 minutes in advance) on a dedicated cable channel.
In practice, however, delay is not an important factor for IPTV, since it is a service that does not require real-time transmission, as is the case with telephony or videoconferencing services. It is the delay of response to requests to change channel, display an EPG, etc. that most affects customers’ perceived quality of service.