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Because Volkswagen's advertising budget in 1960 was only $800,000, [3] DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg's needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all ...
The copy for Think Small was written by Julian Koenig [1] at the Doyle Dane Bernbach (DDB) agency in 1959. [2] [3] [4] Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, [3] in a survey of North American advertisements. Koenig was followed by many other writers during ...
[citation needed] Stefan Jacoby soon replaced him, and Volkswagen of America continued to look at new products to add to its lineup. [citation needed] [18] In the meantime, a new advertising agency, Crispin Porter + Bogusky, helped rejuvenate VW's presence in the U.S. as well. Its ads for the fifth-generation GTI have sparked interest in the ...
In 2005, Advertising Age ranked Arnold as the 19th largest American agency with revenues of $114m. [6] A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m. [7] According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m. [8]
RPA is a full-service American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs more than 700 associates. [1] The agency has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown, New Jersey. [2]
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Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina. [1] [2] It is the 17th largest advertising agency in the U.S. [3]
Modernista! was a creative and communications agency based in Boston, Massachusetts. The agency represented Sears, Showtime, [1] Product (RED), the National Park Foundation, Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works, [1] Doc to Dock, Stop Handgun Violence, the Art Institute of Boston, General Motors, and TIAA-CREF.