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The Michelin Pilot Challenge is a grand touring and touring car racing series run by the International Motor Sports Association. Originating from the Canadian Motorola Cup , the series was taken over by Grand-Am in 2001 to become the Grand-Am Cup following the demise of rival IMSA 's Firehawk series of similar rules in the US.
The 2023 Michelin Pilot Challenge was the twenty-fourth season of the IMSA SportsCar Challenge and the tenth season organized by the International Motor Sports Association (IMSA). The season began on January 26 at Daytona International Speedway and concludes on October 14 at Road Atlanta .
Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a mobile phone network may work together with a popular music artist and package some of their songs as exclusive ringtones ; promoting these ringtones can benefit both the network and the artist. [ 2 ]
Not all buyers remember to mail the coupons, a phenomenon known in the industry as breakage, or the shoebox effect. Though it can be used interchangeably with breakage, [20] slippage is the phenomenon when a consumer has his or her rebate fulfilled, but he or she loses or forgets to cash the check.
At the same time, Prix d'Aviation Michelin was a special prize of 100,000 francs offered for a flight by an aircraft carrying a passenger, taking off from either the department of Seine or Seine-et-Oise, flying over the Arc de Triomphe and the cathedral of Clermont-Ferrand, and landing on the summit of the 1,456 m (4,777 ft) Puy de Dôme inside ...
Michelin sued the performance artist Momus in 1991 for releasing a song about the trademarked Michelin Man. [20] [21] The song, simply titled "Michelin Man", was released the same year as the third track on his album Hippopotamomus (which also had a hippopotamus-headed version of the Michelin Man on its cover) used the mascot as a metaphor for ...
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