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The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [ 2 ] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration , or telling; description , or picturing; exposition , or explaining; and argument , or ...
Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience. [1] Although visual rhetoric also involves typography and other texts, it concentrates mainly on the use of images or visual texts.
The structure of Rhetoric to Alexander is quite similar to that of Aristotle's work. [4] Chapters 1-5 deal with arguments specific to each of the species of rhetoric corresponding to the first book of Aristotle's work. Chapters 6-22 are about "uses" what Aristotle calls "topics", discussing them in the latter part of his second book.
For example, if A. Plato was mortal, and B. Socrates was like Plato in other respects, then asserting that C. Socrates was mortal is an example of argument by analogy because the reasoning employed in it proceeds from a particular truth in a premise (Plato was mortal) to a similar particular truth in the conclusion, namely that Socrates was mortal.
Inventio, therefore, is the systematic discovery of rhetorical practices. In the Greek and Roman traditions, rhetorical practices are often but not always arguments. Aristotle, as well as later writers on rhetoric, such as Cicero and Quintilian, devoted considerable attention to developing and formalizing the discipline of rhetorical invention ...
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of speech constitute the latter.