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The term "action figure" was coined by Hasbro in 1964, to market their G.I. Joe figure to boys who refused to play with "dolls", a term primarily associated as a girl's toy. (A similar toy named Johnny Hero was introduced by Rosko Industries for Sears in 1965, but was known as a "Boy's Doll" since the term action figure had not gained ...
Between 1970 and 1976, the Hasbro toy company in the United States released numerous sets of 1:6 scale, 12-inch (30 cm) (a.k.a. playscale) figures, vehicles, clothing, and gear sets which had an adventure theme. Evolving from the military theme that had inspired the original 1960s G.I. Joe action figure and the initial "Adventures of ...
The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
Many of these vehicles included action figures designed to be the driver/pilot of the vehicle. Other vehicles were sold separately, for use with any G.I. Joe character. In the late 1980s, Toys "R" Us also produced several exclusive lines of G.I. Joe toys, which were repainted and recast versions of previously released toys.
The tween years can be challenging, gift-wise. Take the guesswork out of gift giving with this guide to products that'll appeal to just about any 12-year-old boy on the planet.
Like many action figures of the period, it was split into two prosaic Heroic and Evil factions. Large Warriors, smaller Ghostlings and a selection of playsets and vehicles were released. [1] Tonka launched Supernaturals with a large hologram display at the 1987 New York Toy Show. [2]