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This is a list of tourism slogans for each of the 50 states in the United States of America, as adopted by each state's departments for handling tourism. List
Destination advertising is designed to make a location itself seem more appealing, while travel services advertising seeks to gain an audience's buy-in for the tourism-related service or product. Below are some instances of international tourism advertising overlapping with states' political, economic, and/or social interests.
"Virginia is for Lovers" is the tourism and travel slogan of the U.S. commonwealth of Virginia. Used since 1969, [1] it has become a well-recognized and often imitated part of American jargon. In 2012, Advertising Age magazine called "Virginia is for Lovers" "one of the most iconic ad campaigns in the past 50 years." [2]
"Pure Michigan" state welcome sign. Pure Michigan is as an advertising campaign by the State of Michigan to market itself as a travel and tourism destination. It was launched in 2008 [1] featuring the voice of actor and comedian Tim Allen, [2] using the title song from The Cider House Rules as the background music in television commercials.
With a different approach from previous STB brand slogan YourSingapore and EDB's Future Ready Singapore, Passion Made Possible was derived in 2017 in the hope of showcasing the country's entrepreneurial and innovative strengths to the world, under a joint branding campaign between its tourism and business government agencies to market the ...
TAT booth at the PTAA Travel Tour Expo 2011 in Manila, featuring the Amazing Thailand slogan. Amazing Thailand is a promotional slogan used by the Tourism Authority of Thailand (TAT) to promote tourism to the country. It was originally conceived as a two-year campaign to span the years 1998 and 1999, but was extended for several years and has ...
Eureka, the motto of California on its state seal Nil sine numine, the motto of Colorado on its state seal Ua Mau ke Ea o ka ʻĀina i ka Pono, the motto of Hawaii on its state quarter Crossroads of America, the motto of Indiana on its state quarter Ad astra per aspera, the motto of Kansas on its state seal Live Free or Die, the motto of New Hampshire on its state quarter Labor omnia vincit ...
This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym. The meaning of the acronym varies depending on the usage of the slogan according to the government agency.