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The December 2010 issue [15] was the first released digitally through the magazine's iPad app. [16] The app features exclusive videos of Oprah, allows readers to preview and purchase books presented in the magazine's Reading Room and O List sections, and gives users the ability to purchase monthly or yearly subscriptions.
Oprah's Book Club 2.0 is a book club founded June 1, 2012, by Oprah Winfrey in a joint project between OWN: The Oprah Winfrey Network and O: The Oprah Magazine. [1] The club is a re-launch of the original Oprah's Book Club , which ran for 15 years and ended in 2011, but as the "2.0" name suggests, digital media is the new focus.
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In Reading with Oprah: The Book Club That Changed America, Kathleen Rooney describes Winfrey as "a serious American intellectual who pioneered the use of electronic media, specifically television and the Internet, to take reading—a decidedly non-technological and highly individual act—and highlight its social elements and uses in such a way to motivate millions of erstwhile non-readers to ...
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