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Heelys (formerly known as Heeling Sports Limited) is an American brand of roller shoe (marketed by Heelys, Inc.) that have one or more removable wheels embedded in each sole, similar to inline skates, allowing the wearer to walk, run, or, by shifting their weight to their heels, roll.
Heelys, Inc., formerly known as Heeling Sports Limited, is the company which currently owns the Heelys, Soap, and Axis (unofficially defunct) brands. Heelys' headquarters is, and for its entire history has been, located in Carrollton, Texas .
A year later, the Soap Shoes Express was discontinued by HSL and liquidation for Soap Shoes began, with representatives from Heelys claiming to "just throw out" anything that was left over. Within a matter of five years, Heelys stock had sunk down to $2.25 per share and was sold to Sequential Brand Group for $63.2 million, taking the soap and ...
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The wheel of a Heelys roller shoe. Roller shoes are shoes that have wheels protruding slightly from the heel, allowing the wearer to alternate between walking and rolling. There are a number of tricks that can be done with them, including pop wheelies and spins. [1] [2] [3] [4]