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  2. Reputation marketing - Wikipedia

    en.wikipedia.org/wiki/Reputation_marketing

    The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...

  3. Mower (company) - Wikipedia

    en.wikipedia.org/wiki/Mower_(company)

    Mower (formerly Eric Mower + Associates) is a full-service integrated marketing communications agency that offers consumer and business-to-business marketing and public relations/public affairs. According the company, about 55% of its work involves B2B marketing, while the rest involves marketing to consumers . The agency's major clients ...

  4. Sitejabber - Wikipedia

    en.wikipedia.org/wiki/Sitejabber

    The company states that this update helps distinguish the Jabio business platform from the Sitejabber site. [ 16 ] [ 17 ] The Jabio platform allows businesses to source reviews, manage feedback, and use reviews for their online marketing - including publishing or facilitating reviews across destinations including Google Seller Ratings, BBB ...

  5. ConsumerAffairs - Wikipedia

    en.wikipedia.org/wiki/ConsumerAffairs

    ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.

  6. Data & Marketing Association - Wikipedia

    en.wikipedia.org/wiki/Data_&_Marketing_Association

    Its stated objectives are to advance and protect responsible data-driven marketing.. Data-driven marketing can include any marketing where consumer data is used for marketing purposes, usually to create a more customized experience – like presenting custom offers in an email, recognizing a regular customer on a website, providing benefits through a loyalty program, showing recommendations on ...

  7. Glassdoor - Wikipedia

    en.wikipedia.org/wiki/Glassdoor

    Glassdoor is an American website where current and former employees anonymously review companies, operated by the company of the same name. [1]In 2018, the company was acquired by the Japanese Recruit Holdings (Owner of Indeed) for US$1.2 billion, and it continues to operate as an independent subsidiary.

  8. Consumer Reports - Wikipedia

    en.wikipedia.org/wiki/Consumer_Reports

    Consumer Reports has been sued several times by companies unhappy with reviews of their products. Consumer Reports has fought these cases vigorously. [ 73 ] [ page needed ] As of October 2000, Consumer Reports had been sued by 13 manufacturers and never lost a case.

  9. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design. [17] Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology ...