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In Australia, geoSmart is a geodemographic segmentation system based on the principle that people with similar demographic profiles and lifestyles tend to live near each other. It is developed by an Australian supplier of geodemographic solutions, RDA Research.
Mosaic is Experian's system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources.
Censation postcode level classification system distributed free with all AFD Software UK name and address validation solutions; Cloud Client – Free online tool for geodemographic mapping, segmentation and output. Covers England and Wales only; Geodemographic mapping and reporting for the UK; National Statistics 2001 Area Classification
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
Population geographyis the study of the distribution, composition, migration, and growth of human populations in relation to the geographic characteristics of specific area.
A GIS software program is a computer program to support the use of a geographic information system, providing the ability to create, store, manage, query, analyze, and visualize geographic data, that is, data representing phenomena for which location is important.
Acorn, developed by CACI Limited in London, is a segmentation tool which categorises the United Kingdom’s population into demographic types. It has been built by analysing social factors and behaviour. Acorn segments households, postcodes and neighbourhoods into six categories, 18 groups and 62 types.
Geodemographic segmentation is a logical starting point because The data are obtainable through secondary sources, government agencies, or demographic vendors; It provides a quick snapshot of a market—an understanding of market structure and potential customer segments; and