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According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
The rival of Scriber's was the Chapbook, which hired Will H. Bradley to design a poster in 1894 to celebrate Thanksgiving. This poster, called The Twins, with its two-dimensional format, similar to Japanese prints, and bold sinuous lines, is considered the first American Art Nouveau poster. [10]
Poster for Opel automobiles, by Hans Rudi Erdt, (1911). Plakatstil (German for "poster style"), was an early style of poster art that originated in Germany in the 1900s. [1] It was started by Lucian Bernhard of Berlin in 1906. The common characteristics of this style are bold eye-catching lettering with flat colors. [2]
A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style.
Posters of the Polish Poster School significantly influenced the international development of graphic design in poster art. Influenced by the vibrant colors of folk art, they combine printed slogans, often hand-lettered, with popular symbols, to create a concise metaphor. As a hybrid of words and images, these posters created a certain ...
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.