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In May 2023, Modelo replaced Bud Light as the top-selling beer in the U.S. Data from around that time showed sales of Bud Light had dropped nearly 25% year over year.
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
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It featured a court magician who is asked to turn things into cases of Bud Light. [20] The second ad in the trilogy "Ye Olde Pep Talk" aired for the AFC and NFC Championship games. [21] [22] [23] For Super Bowl LII, Bud Light aired "Ye Olde Pep Talk" as well as debuting the third one in their trilogy called, "The Bud Knight".
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Since Bud Light is sponsoring the NFL draft I wonder if the viewership will be affected? — Stickyfrog - Government-funded Media (@stickyfrogg) April 21, 2023
(Reuters) -Anheuser-Busch InBev is bringing back its iconic workhorse Clydesdales for a Super Bowl ad that the brewing company says celebrates the “grit and determination” of the American spirit.
Within the pages of her new book, Paper Doll: Notes from a Late Bloomer, out Tuesday, March 11, Mulvaney, 28, reflects on the infamous Bud Light controversy, dubbing it "Beergate" and never ...