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Brittania Sportswear was launched in 1973 by Walter Schoenfeld in Seattle, WA [4] It once reached sales of $300 million a year and was the country's top-selling blue jean. It plummeted into Chapter 11 bankruptcy protection in 1983 because of management problems and changes in fashion tastes. [ 5 ]
1972 AMC Gremlin X with factory sun roof and V8 1973 AMC Gremlin X with Levi's interior trim package 1973 AMC Gremlin X with Levi's interior trim package. Among many other changes was an available 304 cu in (5.0 L) V8 engine. It was "the muscle car formula of stuffing a big motor in a small car."
A Levi's-branded trim package debuted with AMC's 1973 model year. Similar packages were available from Volkswagen from 1973 to 1975 (the "Jeans Beetle") [14] [15] and from Jeep from 1975 through 1977. [16]
Pages in category "Clothing companies established in 1973" The following 17 pages are in this category, out of 17 total. This list may not reflect recent changes .
Popular early 1970s fashions for women included Tie dye shirts, Mexican 'peasant' blouses, [14] folk-embroidered Hungarian blouses, ponchos, capes, [15] and military surplus clothing. [16] Bottom attire for women during this time included bell-bottoms, gauchos, [15] [17] frayed jeans, midi skirts, and ankle-length maxi dresses. Hippie clothing ...
The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market: farmers and working-class people. The company also appealed to a working class demographic with their affordable pricing, usually 2/3 the price of red-tab Levi's jeans. [1]