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Strategies can be used to render words upside down in languages such as HTML that do not permit rotation of text; using Unicode characters (especially those in the IPA), a very close approximation of upside-down text (also called flip text) can be achieved.
An intriguing catchphrase typography upside down invites the reader to rotate the magazine, in which the first names "Michael" or "Peter" are transformed into "Nathalie" or "Alice". [107] [108] In 2015 iSmart's logo on one of its travel chargers went viral because the brand's name turned out to be a natural ambigram that read "+Jews!" upside down.
Upside-down marks, simple in the era of hand typesetting, were originally recommended by the Real Academia Española (Royal Spanish Academy), in the second edition of the Ortografía de la lengua castellana (Orthography of the Castilian language) in 1754 [3] recommending it as the symbol indicating the beginning of a question in written Spanish—e.g. "¿Cuántos años tienes?"
A common modern usage of mirror writing can be found on the front of ambulances, where the word "AMBULANCE" is often written in very large mirrored text, so that drivers see the word the right way around in their rear-view mirror. It is also on fire engines and police cars too. Some people are able to produce handwritten mirrored text.
Typos can do more than damage the credibility of a publication. Penguin books in Australia recently had to reprint 7,000 copies of a now-collectible book because one of the recipes called for ...
The eye also tends to be confused by a feeling of vertical emphasis, that is, an up & down movement, induced by the relative isolation of the words & consequent insistence of the ascending and descending letters. This movement is further emphasized by those "rivers" of white which are the inseparable & ugly accompaniment of all carelessly set ...
In this table, parentheses mark letters that stand in for themselves or for another. For instance, a rotated 'b' would be a 'q', and indeed some physical typefaces didn't bother with distinct sorts for lowercase b vs. q, d vs. p, or n vs. u; while a rotated 's' or 'z' would be itself.
Calculator spelling is an unintended characteristic of the seven-segment display traditionally used by calculators, in which, when read upside-down, the digits resemble letters of the Latin alphabet. Each digit may be mapped to one or more letters, creating a limited but functional subset of the alphabet, sometimes referred to as beghilos (or ...