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Since then, several companies have made their mark and improved upon the concept. Nerdy Frames, part of the newer generation of disruptors, has enhanced the quality of frames and lenses offered at a lower price point. The use of virtual try-ons and extended home trials has opened the market. [35] [36] [37]
Warby Parker's "Home-Try-On program" is a strategy used by the company in which its customers select five frames from the website, which they receive and try on at home within a 5-day period, free of charge. The company has programs where customers upload a photo and try on frames virtually through their mobile app. [23]
Eyebuydirect is an online-only retailer and designs and custom-makes most of its glasses in-house. [13] [19] They carry primarily affordable eyeglasses, but also offer three premium brands. [13] [20] Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand. According to ...
As Smashbox Global Pro Lead Artist, Lori Taylor-Davis, puts it: "With our new virtual Try-On Studio, users can see what each and every Smashbox product looks like on them – in any environment ...
One wears glasses to see the world, but one also chooses frames to be seen by the world.
The glasses are marketed as both tech accessories and fashionable eyewear, with frame styles ranging from the classic Wayfarer to the new Headliner models. Users can personalize their look with over 150 frame and lens combinations, as well as features like real-time video streaming and hands-free calling. [ 2 ]
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