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Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
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To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement. In 1975, after shortages of ingredients almost drove the company under, Mathile purchased a 50%-ownership interest in the company from founder and owner Paul Iams for $100,000. [ 7 ]
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From 40% to 80% of adult body weight, energy requirements decrease to 1.6 times the adult requirement, and from 80% to the end of growth, this decreases further to 1.2 times the adult energy requirement. [7] Because of this, it is important to ensure that puppy diets contain higher amounts of energy than adult dog foods.
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