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The AMA Gold Report Top 50, [1] formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was ...
Public opinion research companies in the United States (37 P) Pages in category "Market research companies of the United States" The following 62 pages are in this category, out of 62 total.
The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in an Ipsos organization that ranks as the world’s third largest research ...
Two explanations given for confusing Market research with Marketing research are the similarity of the terms and also that Market Research is a subset of Marketing Research. [9] [10] [11] Further confusion exists because of major companies with expertise and practices in both areas. [12]
According to Marketing News magazine, since 2007 KS&R has been among the 50 largest market research firms, listed by revenue generated in the U.S. [6] In 2012 the company was named the number one market research firm in the country for customer satisfaction by the Survey of Market Research Supplier Quality and Value by Prevision Corporation and ...