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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
It is a transitional size with the shorter side of ISO A4 (210 mm, 8 + 1 ⁄ 4 inch) and the longer side of British Foolscap (13-inch (330 mm). ISO A4 is exactly 90% the height of F4. This size is sometimes also known as (metric) 'foolscap' or 'folio'. In some countries, the narrow side of F4 is slightly broader: 8.5 inches (216 mm) or 215 mm.
Hence, each next size is nearly exactly half the area of the prior size. So, an A1 page can fit two A2 pages inside the same area. The most used of this series is the size A4, which is 210 mm × 297 mm (8.27 in × 11.7 in) and thus almost exactly 1 ⁄ 16 square metre (0.0625 m 2 ; 96.8752 sq in) in area.
This is the largest standard out of home advertising format, usually measuring at 14ftx48ft in overall size. [ citation needed ] Bus advertising : Firmly establish brand awareness and generate quick recall with high-profile exposure near point of purchase locations.
A quire of paper is a measure of paper quantity. The usual meaning is 25 sheets of the same size and quality: 1 ⁄ 20 of a ream of 500 sheets. Quires of 25 sheets are often used for machine-made paper, while quires of 24 sheets are often used for handmade or specialised paper of 480-sheet reams.
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