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Action Man was a line of action figures produced by Hasbro from 1993 to 2006 and again in 2009.. The line began as a relaunch of the original Palitoy action figure range and eventually grew to become a multimedia franchise consisting of toys, books, video games, two television programs, animated films, and a comic book published by Panini Comics.
Action Man is an action figure launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro's American "movable fighting man", G.I. Joe. Action Man was originally produced and sold in the United Kingdom and Australia by Palitoy Ltd of Coalville , Leicestershire from 1966 until 1984.
The Action Man character was again rebooted by IDW Publishing in 2016 for a four-issue limited comic book series set within the Hasbro Comic Book Universe. [2] In this series, 'Action Man' is a title held by the lead agent in the secret British intelligence operation, the Action Man Programme, with Agent Ian Noble as the current Action Man.
The Hall of Fame era ended in 1994 when G.I. Joe released its 30th Anniversary Commemorative sets which featured a new body style based on the Action Man sets that were being sold in Europe. The Street Fighter, 30th Anniversary (12"), and Limited Exclusives are to be found on this page; they all share the basic figure developed as the Hall of Fame.
The driving force behind the development of the 40th anniversary line was Alan Hall, the writer of three Action Man collector's guides. In sum, a wide range of figures and outfit sets were produced in a format identical to the original, the retail packaging in a manner similar to the G.I. Joe 40th Anniversary reproductions of 2003-2005 .
In the tail end of the 1990s Hasbro built on the renewed interest in authentic reproductions of G.I. Joe established by the Masterpiece Edition reproduction book/figure set; they bought the rights to the ME figure and released a range of store exclusive reproduction figure sets, with the character of the sixties G.I. Joe boxed sets.