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Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
According to The Global Public Relations Handbook, public relations evolved from a series of "press agents or publicists" to a manner of theory and practice in the 1980s. [22] Research was published in academic journals like Public Relations Review and the Journal of Public Relations Research. This led to an industry consensus to categorize PR ...
Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90 ...
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.
One study found that journalists write about 4.5 articles per day. Public relations agencies have begun to play a growing role in news creation. "41 percent of press articles and 52 percent of broadcast news items contain PR materials which play an agenda-setting role or where PR material makes up the bulk of the story."
The Journal of Public Relations Research is a peer-reviewed academic journal on public relations published quarterly by Taylor and Francis for the Public Relations Division of the Association for Education in Journalism and Mass Communication. The editor-in-chief is Sung-Un Yang (Boston University). The journal was established in 1989.
Studies suggest the industry is becoming more professionalized, and that it is more widespread than often assumed. The Chartered Institute of Public Relations (CIPR), which is the UK's professional body for public relations including public affairs, estimates there are around 48,000 people involved in PR, of which 30% are involved in public ...