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A warranty is a term of a contract, but not usually a condition of the contract or an innominate term, meaning that it is a term "not going to the root of the contract", [6] and therefore only entitles the innocent party to damages if it is breached, [6] i.e. if the warranty is not true or the defaulting party does not perform the contract in ...
Important attributes for the serviceability dimension are service warranty, parts warranty, parts availability, distance to dealer service centers, distance to service parts center-dealer, distance to service parts center individual, length of wait for service appointment, schedule of preventive maintenance, employees listen to customers ...
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...
The contracts, change orders, project guarantees and product warranties which consumers must deal with all seem to have one thing in common: the goal of customer.
Even if the cost of the warranty itself isn't a lot, you might be on the hook for paying a deductible or paying to ship the item for repair or replacement. Even the concept of an extended warranty ...
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
A "limited warranty" is one that does not meet the federal minimums. Such warranties must be "conspicuously designated" as limited warranties. A "multiple warranty" is part full and part limited. A "service contract" is different from a warranty because service contracts do not affirm the quality or workmanship of a consumer product.
The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations , strategic planning, business development , physician relations ...