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Screen printing is a printing technique where a mesh is used to transfer ink (or dye) onto a substrate, except in areas made impermeable to the ink by a blocking stencil.A blade or squeegee is moved across the screen in a "flood stroke" to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact.
The printing cylinders are usually made from copper plated steel, which is subsequently chromed, and may be produced by diamond engraving; etching, or laser ablation. Gravure printing is known for its ability to produce high-quality, high-resolution images with accurate color reproduction and using viscosity control equipment during production.
Screen printing may be done on hand benches, single / dual colour machines, or on high-performance multi-colour screen presses which can print at about 1,200 sq yd (1,000 m 2) per hour plus. Screenprinting is usually reserved for large quantities of the same banner due to cost-effectiveness, but is closely matched and even surpassed by ...
Print design techniques have evolved over centuries, beginning with the invention of movable type by the Chinese alchemist Pi Sheng, later refined by the German inventor Johannes Gutenberg. Over time, methods such as lithography, screen printing, and offset printing have been developed, culminating in the contemporary use of digital presses ...
The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organization. The actual manufacturers rarely have the set up to actually print the item. Promotional merchandise distributor companies are experts in artwork and printing processes.
Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks.
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