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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
Real time means near to zero latency and access to information whenever it is required. [1] The speed of today's processing systems has allowed typical data warehousing to work in real-time. The result is real-time business intelligence. Business transactions as they occur are fed to a real-time BI system that maintains the current state of the ...
DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface that allows advertisers to control and maximize the impact of their ads.
Such data is usually processed using real-time computing although it can also be stored for later or off-line data analysis. Real-time data is not the same as dynamic data. Real-time data can be dynamic (e.g. a variable indicating current location) or static (e.g. a fresh log entry indicating location at a specific time).
The computer can generate these accounts in real time using source document records. REA treats the accounting system as a virtual representation of the actual business. In other words, it creates computer objects that directly represent real-world-business objects. In computer science terms, REA is an ontology. The real objects included in the ...
Therefore, another system is needed. Real-time databases may be modified to improve accuracy and efficiency and to avoid conflict, by providing deadlines and wait periods to insure temporal consistency. Real-time database systems offer a way of monitoring a physical system and representing it in data streams to a database. A data stream, like ...
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Real-time posting systems may still need to support batch processing. Batch processing is attractive for some processing as it is a cost-effective means to process large groups of items. Examples of those batches would be check (cheque) clearing files or payment exchange files.