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The Swiss style was used as the main tool in shaping the principles of corporate identity in various areas. Also, the Swiss style contributed to the development and spread of minimalism as a mass artistic doctrine. [39] It is believed that it was the Swiss style that formed the basis of the modern computer design system, in particular Flat Design.
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure. The grid came to imply the style and methods of Swiss Graphic Design. Ruder demonstrated a grid of nine squares as the basis for different sizes of image.
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
Armin Hofmann speaking to students in a summer design program while visiting the Disentis Monastery in Disentis, Switzerland (1989) Armin Hofmann (29 June 1920 [1] – 18 December 2020) was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. [2] [3]
A Swiss-style veterinary agreement has been one of the options mooted by some on the EU side as a solution to the protocol dispute, while in the years after the Brexit vote a deal inspired by the ...
These stylistic choices proved to be a great influence on Weingart, who was one of the first designers to abandon these strict principles that controlled Swiss design for decades. [4] As he later wrote, “When I began teaching in 1968, classical, so-called 'Swiss typography' (dating from the 1950s), was still commonly practiced by designers ...
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