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Walking Billboards: These billboards are strapped on to the human shoulder and are carried along the targeted geographic area. [clarification needed] These billboard advertisements are also visible during night. [citation needed] It helps the local advertisers as it is very cost effective and can be geographically targeted to a particular area.
The city is considering making 2,000 additional parcels eligible for digital billboards, including along NC-50, Wilmington Street, Glenwood Avenue, Hillsborough Street and Atlantic Avenue.
The first proper billboards were invented in the 1830s by Jared Bell in America, who wanted to advertise a circus and so put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit. In 2005, the first digital billboards were installed. [3]
Digital billboards abound in Times Square, Manhattan. A digital billboard shows varying imagery and text created with computer programs and software. Digital billboards can be designed to display running text, have several different displays from the same company, or provide several companies with a certain time slot during the day.
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The cost of billboards varies widely depending on size and location. A full-size billboard in Los Angeles is roughly $5,000 to $10,000 per four-week period, Alexander said.
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