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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
An electronic kiosk (or computer kiosk or interactive kiosk) houses a computer terminal that often employs custom kiosk software designed to function while preventing users from accessing system functions. Indeed, kiosk mode describes such a mode of software operation. Computerized kiosks may store data locally, or retrieve it from a computer ...
Although there are other methods of communications that aren't related to social media, people can be hugely influenced by their peers. This process is known as social mediation. Marketing communication platforms personalizes and expends marketing contents in an automated fashion based on the profile of the recipients. [16]
An Internet kiosk in Hemer, Germany Cyosce Interactive Kiosk - Pemerintah Kabupaten Sula, Indonesia A McDonald's self-service kiosk in Nassau County, New York. An interactive kiosk is a computer terminal featuring specialized hardware and software that provides access to information and applications for communication, commerce, entertainment, or education.
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.