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Lego has a policy to not make realistic weapons and military equipment, [1] leaving an opportunity for other building block companies to fill this niche. Cobi has various licensing deals, such as with Company of Heroes 3 , [ 2 ] along with The Tank Museum [ 3 ] at Bovington Camp , and also for some Hollywood movies, such as Top Gun: Maverick .
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The company was founded in 1939 by William M. "Bill" Lester (1908-2005) and his first wife, Betty L (Lubarsky). [1] Rapidly establishing itself as a “leading contractor of custom-made parts and products in plastic” [2] Pyro employed the injection molding method for forming plastic shapes, which Lester had perfected in the early 1930s. [3]
Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
On June 16, 2015, European Court of Justice upheld Lego's figure trademark. [13] Lego had in 2009 filed its copyright claims into a U.S. Customs database that led to the seizure of Best-Lock shipments coming in from Asia. In October 2011, Lego filed in US District Court in Hartford filed against Best-Lock over the mini-figure trademark. [6] [14]
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