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The history of Chanel No. 5 is a unique journey to find the perfect perfume for women. Watch how it all happened.
In the US, the sale of Chanel No. 5 was promoted at perfume counters in high-end department stores. The Galeries Lafayette was the first retailer of the fragrance in Paris. In France itself, Chanel No. 5 was not advertised until the 1940s. [2]: 111–113 The first solo advertisement for Chanel No. 5 ran in The New York Times on 10 June 1934.
Chanel Chance; Chanel No. 5; Chanel No. 19; Chanel No. 22; Coco (perfume) Coco Mademoiselle; Cuir de Russie; E. Égoïste This page was last edited on 16 July 2024 ...
In 1924, Coco Chanel made an agreement with the Wertheimers creating a corporate entity, "Parfums Chanel." Chanel believed that the time was opportune to extend the sale of her fragrance Chanel No. 5 to a wider customer base. Since its introduction it had been available only as an exclusive offering to an elite clientele in her boutique.
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