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  2. Professional services automation - Wikipedia

    en.wikipedia.org/wiki/Professional_services...

    PSA software is designed to improve the performance and profitability of professional services firms. A recent end-user survey conducted by SPI Research [4] showed significant improvement in key performance indicators such as: Faster staffing and invoicing workflows; Lower project cancellation rates; Improved on-time, under-budget project ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  4. Desktop publishing - Wikipedia

    en.wikipedia.org/wiki/Desktop_publishing

    Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer.It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. [1]

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    These analytics help improve customer service by finding small problems which can be solved, perhaps by marketing to different parts of a consumer audience differently. [20] For example, through the analysis of a customer base's buying behavior, a company might see that this customer base has not been buying a lot of products recently.

  6. Professional services - Wikipedia

    en.wikipedia.org/wiki/Professional_services

    The marketing and selection of professional-service providers may depend on skill, knowledge, experience, reputation, capacity, ethics, and creativity. [6] [7] Large corporations may have a formal procurement process for engaging professional services. [8] Prices for services, even within the same field, may vary greatly.

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